In what ways does your media product se, develop or challenge forms and conventions of real media products?
Our Short film, Backlash could be considered a film that fits the action thriller genre, it also has themes that we could associate with other types of sub genres such as films that are Spy themed. By looking at our film you could associate it with films like Stormbreaker, in fact this was one of the films we tried to develop ours into. During our early planning stages we found that there weren't as many films out there that could be seen to be like ours, but as we carried on developing our ideas we soon found out that the film Stormbreaker was actually quite close to the type of film we wanted to/ were in the process of making. We also saw that the key themes in our film closely matches the ones in Stormbreaker, an example of this can bee seen when we compare our Main protagonist with that of the one in Stormbreaker. By comparing them we can see that they are both Male teenagers who are entering into adolescence and are also both being dragged into some situations that they may not know anything about.
How does your media product represent particular social groups?
During the shooting and planning of our film we noticed that because of the lack of dialogue in some way we had to show the audience and give them an impression on who the protagonist and who the antagonist's were. To do this we tried to make the scenes featuring our protagonist out to be more innocent and helpless. This also was done to help tell the story and also to develop the plot. From looking at our film we see that our protagonist is often in helpless situations where he is defenseless from looking at other films such as ones from the James bond series we see that the good guy is often put in helpless and seemingly impossible situations. Before shooting we knew that we would also have to accomplish this is someway so that the audience would have positive emotions to our "good guy". When looking at our antagonist we didn't have much of a problem in finding a way to make him out to be a "bad guy". We accomplished this by making his identity mysterious and also suspicious, combining this with a deep and very depressive voice we knew that this would definitively help the audience distinguish between the two.
What kind of media institution might distribute your media product and why?
When looking at film distributors and institutions we found basically the perfect one, all we had to do was look into the making of our inspired film Stormbreaker where we found "Entertainment Film Distributors", We recognized these as being perfect as from our research we could clearly see that the films they distributed were often smaller projects but ones that had allot of potential. We also had the impression that as they had worked on distributing Stormbreaker they would have allot of knowledge in films of our genre.
Who would be the audience for your media product and why?
When looking into the audiences that our short film could appeal to we could see a clear pattern emerging that showed us this would be a film aimed at younger teenagers, roughly aged 12 - 15, we could see this by looking at other films and how they were also placed with age ratings. From this we could easily distinguish that our best option would be to aim this at younger audiences. When also thinking about our audience at initially we knew that roughly this would be the age range we should aim for as we knew that when we were younger these sort of films were the ones we liked to see.
How did you attract/address your audience?
When making our short film we knew there would be violence involved in it, To address our target audience 12-15 year olds, we had to make sure that the violence wasn't too extreme. We did this by deeply expressing that our film mainly had connotations of what people would expect to see in a Spy film. We tried to heavily make it so that the violence wasn't unnecessary and avoided using blood or gore. We also tried for instance in the flashback with the dead parents to make it so the older viewers would understand fully what has happened but to make it so the younger ones sort of knew what happened. We did this by adding special effects to lighten the situation and make it less impacting on our younger viewers.
What did you learn about technologies from the process of constructing this product?
Whilst making our short film we had to use some technologies that we only had a little experience in using such as using the iMacs to edit our recordings and using the DV Tape Camcorders we were given to record our project. From extensively using these technologies i have learnt about how they work and about the methods you can use with them to get the full benefits from them. An example of doing this is when recording each scene instead of stopping recording and starting again when something is wrong you can just carry on recording through, by doing this once the recorded video is imported you will be able to easily find the separate scenes you are looking for. This is because the software on the iMacs, iMovie, can analyze your data and can determine where you stopped recording and when you resumed it.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
During the planning and early stages of our product we were told to make a Preliminary task to show things we learnt in previous lessons, we were taught about rules such as the 180 degree rule and other techniques that film company's often use to make their films more entertaining and easy to follow, another example of this would be the shot reverse shot and continuity editing techniques. After learning about these techniques and developing our understanding of them we were asked to produce a short video that was to include the said techniques. During this process we learnt about how to use the DV Tape Camcorders to our full advantages and we also learnt how to import our short video on to the schools iMacs through the use of a Fire-wire. This was all done in preparation for making our short film so that we would be confident and familiar when it came to using the equipment we were given, it was very beneficial to us and enables us to go onto learn about different techniques that would furthermore benefit us when it came to making our short film.